K-12 Schools Footwear - Sales Strategy (Schools and Channel)

Abstract

This report is on “Sales Strategy of K-12 school shoes”. Firstly, a deep understanding of the existing company procedure and organisation structure is analysed. It has witnessed tremendous growth with the varied demographics, and also due to improvement in the quality of life of urban people. The growing buying capacity of India„s consuming class, as well as the emergence of entrepreneurs, along with the rise of imported products has driven the current retail boom in domestic market. Now Indians has started investing more on foreign goods. So, we started selling nike schools shoes. Sales strategy mainly consist of three phases. First phase was to tap the venders who are in association with the schools and convince them to sell all school related products on our online platform. Second phase was to tap the third party vendors to get onboard them on our platform. These vendors have multiple school‟s uniform and related accessories. Third phase was to find and convince all vendors who deal with the school uniforms to sell our product in schools with which they are tied up. Therefore, the main objective of this project was to find and analyze the market segment of branded school shoes. Due to covid 19, this project turned into the analyses of future of school products like uniform. In the completion of this project, we got to know that this sector will decrease in upcoming years and most of the educational institutes are starting completely online courses which do not require uniforms.