Content Development for On-page Search Engine Optimization For MiStay

Abstract

MiStay is a travel-tech startup. It has expanded exponentially. In the current digital era, Search Engines play a crucial role in the business expansion of any company. The easiest way to reach potential customers is by appearing in their searches effectively. Blogs are an effective way to reach potential customers. The current project with the title, “Content development for On-page Search Engine Optimization” is an Experiential Learning Project. We initially had to brainstorm and research to submit 100 relevant blog titles to improve the traffic to the MiStay webpage. After the blog titles were confirmed, each one of us had to choose 100 titles from the shortlisted blog titles. The task was to write engaging blogs on the chosen titles with relevant references to the MiStay webpage and other blogs. Each blog had to be 1000 words long and mention the target keywords at least 8 times to be accepted by the various search engines. After completing the blogs, we had to promote them aggressively in various social media platforms and forums like Quora. The ultimate aim of the project was to organically increase the web page traffic, and thus expand the MiStay operations.