Genie Talk Pvt. Ltd.

Abstract

This report is a description of 9 weeks of my internship carried out as a component of the mandatory internship program at Institute of Management, Nirma University. In the following chapters, I have provided an overview of the organisation, and details of my works till the time of submission. My role at the internship was that of a Marketing Intern working in the communication team and as a Content Curator Intern. But my tasks were not limited to exclusively just generic communication related work, since communicating is a core for any function I also got to work on and got experience with tasks of other sub departments under the Marketing Department. The report will elaborate on the wide range of tasks I had the opportunity to be a part of and how they added to my existing skillset. My tasks were myriad and ranged from social media marketing to lead generation, campaign management and B2B selling amongst others. Additionally, the internship hasn’t just helped me develop my work related skills it also helped me improve my interpersonal skills and helped me get as much experience of a corporate culture as you can get while working from home during a global pandemic. The Covid-19 pandemic presented a very different working condition than what most corporates were used to and GenieTalk also had to adjust to these conditions. The report also talks about how they successfully managed to implement work from home for their employees and adjusted me and other interns in their work culture with ease even while working and mentoring remotely. Apart from the work culture, working for any organisation- more so a startup is interesting during these uncertain times. Changes happen quickly, policies are revised, and businesses are sinking as if in quicksand. I and every other student who had the opportunity to closely observe their internship organisations up close are bound to learn a lot of unique and valuable lessons.