Market Sizing and Lead Generation for one of the B2B e-commerce giants of the world for its North American, European and Japanese market for multiple business units

Abstract

The internship gave me the opportunity to understand the market research thoroughly. It includes how to find the reliable sources for the data collection, collection of desired data, filter the data to remove the noise and irrelevance and then analysis of the data. InfoAnalytica provided us a great platform to learn all the features of market research and perform it practically on the projects with its huge clients. InfoAnalytica is helping the globe’s leading B2B companies drive net new customer acquisition through their unique data-driven demand generation solutions, marketing research offerings, sales & marketing analytics. The first project was to identify scope, market size and potential customers for a particular objective (Kept Confidential) using this assessor/property data and processing it through analytical tools. The second project I worked on was to find the list of competitors, direct customers of the competitors, potential customers of the client. This lists are processed through the analytical tools and eventually it helps in lead generation and competitive analysis. The next project was to do the market sizing of the B2B E-commerce market of Japan. Also predicting the future growth of the market through the CAGR Ratio. The last project I worked on was the web sentiment study to analyze the feedback available on internet and social media channels for the client (name can't be disclosed due to company policy) brand and its products to assess volume of sentiment, trends and any salient themes. InfoAnalytica is one of the leading consulting firms for market research and B2B lead generation. It provided me a big opportunity to learn how a consulting firm works. It's structure, how the tasks are distributed, what kind of services are provided by a consultancy firm, what are the various kinds of requirements by the clients. I grabbed different techniques and concepts to perform market sizing, sentiment analysis and lead generation. I learnt efficient ways to do market research. It includes identification of the reliable sources, extract the desired data and filter it to remove noise and irrelevance. Also I understood that to meet the organizational objectives, we have to work beyond the assigned job role.