IConflux Technologies Pvt. Ltd.

Abstract

With the world moving towards digitization and coping with uncertainties, digital marketing has evolved as the most efficient way of promoting products. The group of potential customers found online is a much larger group of people than firms are likely to be able to attract locally. Using digital marketing, businesses can touch a massive audience in a way that is both cost-effective and observable. Google analytics is another tool which has made digital marketing easier and more attractive for firms. It helps analyze in depth the visitors that visit the websites. It offers useful insights that can help businesses shape the success strategy of a company. Since almost every company today has an online presence via a website, it is therefore very important for them to learn about the internal structure of their website in order to see whether or not it fulfills its purpose. As a result, companies need to know the specifics of what people do when they visit their website, how long they live, and what all the sites they visit on their website. Regardless of whether they are e-commerce websites or an informative blog, they would definitely want to understand and study the behavior of their visitors in order to deliver better results. IConflux Technologies Pvt. Ltd. Is a small company who are mainly into the digital services category but are now expanding into the product category through their app StockTry. StockTry is India’s first equity-based research app. I was recruited as a “Growth Hacker” to look after the marketing of StockTry through various digital means like Influencer marketing, optimizing website, coming up with ideas for the Instagram page, etc.