Spreading awareness of Canon BIS in Vadodara

Abstract

Canon is a well-known name in imagery technologies around the globe. It is a wholly owned subsidiary of Canon Singapore Pte. Incorporated Ltd in 1997. It is a global pioneer innovator in Imaging Solutions for domestic and industrial purposes. The business ideology of Canon is encapsulated in the term ‘Kyosei’ which implies living and working together for the greater good. This philosophy can be observed in everything canon does from developing innovative solutions, building sustainable production methods to delivering high customer value. Canon offers wide variety of solutions which are right fit for the organization. This internship was in the BIS division of Canon in Vadodara branch. BIS division takes care of the direct sales and service of imaging solutions for industrial purposes. My role as an intern was to connect to industries in Vadodara with the primary purpose of spreading awareness about our presence and to collecting primary data. During my internship tenure I contacted to close to 200 companies in Vadodara territory through tele-calling and emails. I collected primary data about concerned person, their contact detail, their current set up etc. In the process I generated few leads, maintained data, and spread awareness about presence of Canon BIS in Vadodara territory. While interacting with different Industry personnel I got to understand the buying process of B2B sales. I got to understand different organizational set ups, customer mindset, and their perception about Canon products. I observed the awareness about our presence in Vadodara territory. The entire process of internship was full of excitement and learning experience. I got a chance to work with highly experienced sales team. Communicating with industry personnel provided me an insight about customer mindset. In the process I improved my communication skills and level of confidence to talk with different kinds of customer. With an in depth understanding of organizational nitty-gritties I acquired various sales tricks and techniques.