Digital Marketing and Celebrity Management

Abstract

This report is a summation of my internship at Jio Creative Labs, previously known as Jio Studios, which is a strategic business unit of Reliance Foundation. I interned at JCL from 20th April 2020 to 30th June 2020. As a management trainee, I was part of the Digital Media Strategy team. Since, the turnaround time for the projects is short I had the opportunity to work on multiple projects which can broadly be divided into three buckets namely, Business Development, Content and Strategy. My primary objective was to develop social media strategies for various clients of JCL. The clients ranged from brands to individual influencers. My approach involved the following task: 1. Identifying what the client aims to achieve through its social media communication, 2. Identifying the client’s current social media positioning in terms of content, reach, post frequency, engagement, and personality, 3. Ideating Campaigns, Intellectual Properties, Engagement plans, aligning with the client’s objective 4. Ensuring proper execution of throughout platforms, 5. Analysing progress using a wide range of metrics and adapting as per the response of the target audience. I worked for some of the clients during my internship and executed campaigns and developed digital intellectual properties for them. Additionally, I prepared pitch deck for potential clients and we have already pitched to some of them. Secondly, I also got the opportunity to work on a Legacy Project, i.e., a project in which the company makes considerable investments in terms of time, money, and reputation. My team was responsible for creating a database around 1250 potential brands that can become our clients in the future. The project was termed as bread and butter by our honourable CEO Mr. Aditya Bhatt and was the most important project I worked on during the course of my internship. I learned a lot of things including how to crack a brief, social media and content strategies, Creative thinking, etc.