Kestone Limited

Abstract

Kestone Marketing is an Integrated Marketing Company spread across 250+ Indian cities and 15+ International destinations. They provide lead generation, marketing research, event management and advertising services to 150+ big clients. Acquired by Career Launcher, Kestone is now a big company with more than 5,000 employees. This report encapsulates the work done for Kestone Integrated Marketing as a part of our Summer Internship Program, from April to June,2020. The objective of the internship was to gain practical experience in the marketing industry and better understand the currently prevalent marketing practices and dynamics. Also, to develop industry readiness by working in a corporate setting and understanding what is expected out of a marketer in the real world. How to make connections and expand the networking potential of a company or an individual.