Explorra School of Design & Technology

Abstract

This is a chance to applied theories in a practical situation. Being a student of an MBA, is a part of the curriculum to undergo a summer internship. For this, I got a chance of a summer internship at Explorra School of Design & Technology for the profile of Online Marketing. In the profile, I needed to do the promotion of services of Innovation & Research Foundation, which is the Partner organization of Explorra, in Corporates & professionals. In phase 1 of the report contains details about the organization and the industries from which the organization belongs. Phase 2 of the report, contains the subjective study. The aim of the project to promote the services of Design Thinking in Corporates & Professionals. Marketing Strategy is all about gaining a competitive advantage and with the help of limited resources gain big opportunities. My focus was to identify the target audience and communicate the benefits of the services of the company. So, this report describes the task which I performed during the internship to move forward towards the goal. This report also tells the learning which I acquired during this journey.