Ananda Vak Solutions LLP

Abstract

Ananda Vak Solutions LLP is a digital marketing firm which provides bespoke digital marketing solutions to its customers to fulfil their marketing goals. The different services offered by Ananda Vak to its customers are performance marketing, content marketing, responsive web designing, online reputation management, SEO and SMM. As a market research intern at Ananda Vak, the work mainly revolved around extensive market research on different topics pertaining to the projects undertaken by the organisation. The research facilitated the functioning of different departments of the organisation, and at times, it was also used for providing well-researched, expert services to the end client. The market research was done using online tools, and regular improvement was strived for in reporting, presentation of the analysis and the insights obtained from the data. Along with market research and analysis for different areas of the organisation, the market research interns’ team also performed the task of lead generation in the health care sector for the sales and marketing interns’ team. As a part of the internship, the team of interns was also assigned with a live project opportunity, where we had to strategize, develop and execute a sales and marketing campaign for the promotion of an eBook published by the co-founder of the organisation. This project was assigned to the interns in addition to the other tasks, such as market research, reporting, sales etc., which we had to complete for meeting the requirements of this internship. The live project of the marketing of the eBook, “Doctor, Are You Online?” was a huge success achieved by the interns, when the eBook became the #1 Best Seller in Medicine Category on Amazon. So, overall, the work provided by Ananda Vak to the interns gave us an opportunity to learn and develop our skills in new domains. And, the company also ensured that the interns get adequate practical exposure to implement the theoretical managerial concepts in a real-world scenario through edifying tasks such as market research and analysis, lead generation and developing & implementing a sales and marketing strategy.