Please use this identifier to cite or link to this item: http://10.1.7.192:80/jspui/handle/123456789/10211
Title: GenieTalk Pvt. Ltd.
Other Titles: Partnerships, Alliances and Sales
Authors: Sodhani, Roopam
Keywords: Summer Internship Project
Summer Project
Internship Project Report
MBA Project Report
Dissertation, IM
Dissertation, MBA
MBA – FT (2019-2021)
Summer Project Report 2019
Issue Date: 18-Jul-2020
Publisher: Institute of Management, NU
Series/Report no.: 191146;
Abstract: GenieTalk Pvt. Ltd. is a technology based start-up that was conceptualized in the year 2016. The founders of GenieTalk envisioned a future where Artificial Intelligence based Virtual Chatbots would make life effortless by assisting in all types of transactions and functions purely based on Voice Commands. Giving this vision a reality they established a product roadmap and developed a technology that understood the true intent and feeling behind a given instruction over voice and executed the same. Their first implementation was in the Travel industry wherein they made flying effortless by launching ‘OGenie’ the virtual travel buddy that books flights and assists in the complete travel journey over voice commands. The onset of the Covid-19 pandemic disrupted the Travel Sector globally and their business alike. Realizing the need of the hour, they launched an Annual Premium Membership Offering called the ‘Elite Membership’ which secured users from all travel uncertainties by providing benefits like Unlimited Rescheduling & Discounted Cancellations to name a few. Along with the travel sector being affected, they planned to generate revenue by providing the technology developed by them to other companies and thus make money by enhancing their user experience, keeping the low-touch economy that had developed. I’ve interned for 3 months at GenieTalk out which, for 2 months I was a Partnerships & Alliances Intern wherein my responsibility was to contact reseller and affiliate organizations to increase the outreach and sales of the Elite Membership Offering and for 1 month I was a Marketing & Sales Intern wherein I was responsible for increasing the sales of the technology developed at GenieTalk to other companies across various industries. As a Partnerships & Alliances Intern I’ve successfully brought the membership live on Airtel Payments Bank, PhonePe, Freecharge, Jio Saavan to name a few and initiated conversations with 50+ organizations for association while pitched to around 600 organizations. As a Marketing & Sales Intern, I’ve designed the campaign and participated in ‘Collision from Home 2020’, An Annual International Tech Conference on behalf of the organization to increase their Tech outreach and sales as well as individually pitched to 400+ organizations. It was a great and enriching learning experience.
Description: Submitted to: Dr. Meeta Munshi
URI: http://10.1.7.192:80/jspui/handle/123456789/10211
Appears in Collections:MBA - Summer Internship Report

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