Klarity.in

Abstract

This report summarizes project work, experience and learning’s from my summer internship programme executed at Klarity.in from 23rd April t0 19th June, 2020. Theoretical learning’s remain incomplete if not applied in the real world on a practical basis. My training process involved mix of theoretical and practical work. The project title was “Brand Development and Digital Marketing Strategies”, in this project my work was to increase brand awareness and visibility among the B-Schools through digital Marketing Strategies. Through the Brand Development Activity, I had an opportunity to converse with various kinds of customers and propose them the idea E-learning and how we ace students in placements. Conduct Market Research to identify target colleges in your geography, recruit student leaders from the identified colleges and build relationships with TPOSs & Directors was the main agenda. It tested my interpersonal and selling skills which included calling and explaining customers about the course offered to them. Throughout the Process I learned about the reading pattern and buying behavior of customers. The Digital side of the programme wanted me to explore and reach customers with the help of digital media. Here, we created blogs and newsletter for the company. My content side knowledge had me posted few of my own blogs in the companies site. As initiators of this idea, me and my colleague created pages and accounts on various social media platforms to help us improve our digital presence. This task also requires us to design and boost advertisements in our targeted area. This initiative has helped us reach a larger audience and connect with them through our activities. Overall, the learning and problems with solutions is provided in detail in this report. This two-month period comprised of great market learning’s and interacti0n with many business officials. Like there are lots of potential and valuable students of different B-Schools but they do not have accessibility or knowledge of such concept.