Jio Creative Labs

Abstract

The report comprises of the timeline of Business of Ideas to Jio Studios and now Jio Creative labs headed by Mr. Aditya Bhat, the man and mind behind the agency and its creative ideation. The company stands where it does because of the strategies and campaigns it popularized throughout its journey. The agency gives its interns a unique opportunity to grow and develop their skill across multiple domains and projects. Weekly workshops, feedback sessions are conducted online with Mr. Bhat himself even amidst the pandemic for the interns to stay updated and perform higher. One month into the internship I have contributed in Market Research, curating Digital Strategies, Social Media Analytics and Celebrity management. These domains also stay my core for the rest of the tenure until another project comes my way. Working with JCL has given me the opportunity to view social media from an entirely different perspective which was otherwise unknown to me. How different platforms and its features can be twisted around our content strategies is the primary motive of my work profile. My mentors have also provided me with a sense of freedom in terms of playing around with the social media handles of my client and deducing insights for uplifting its presence.