Marketing and Branding of the Unschool Organizations and Building a team of UCIs for Business Development

Abstract

The internship in the Unschool organization started at 5th may 2020 for a duration of two months. Profile assigned to was as Marketing intern who will perform the responsibility of marketing, branding, business development of the organization. The internship was work form home type where from home I was needed to perform all the allotted work using available resources. In the internship I was given a task of hiring Unschool community influencers so as to increase the chain of interns and do the branding of the organization. The purpose of this task was to hire students from different colleges so that they will make marketing of the Unschool in their college and will increase the awareness about the organization. Along with this the task was to generate the leads for selling courses, in this organization gave me free hands to work in my own ways with my own strategies. This helped me to work more effectively and come up with more effective strategies which were useful to make sale. A parallel support of reporting officer was there who was always available to solve problems and suggest new strategies for increasing the productivity. The internship helped me in developing my personality by adding many skills like team leadership, time management, communications, relation management, customer understanding and research & analysis of the data. This internship allowed me to implement marketing filed learnings for benefit of the organization. Various task like pitching the product to customers, interviewing UCIs, market research, maintaining UCIs and guiding them in proper direction were the key responsibilities Unschool allotted to me. Although it was a work from home type work, the organization gave me many corporate required learnings.