Kellogg’s

Abstract

The report is focused on highlighting the work done as a part of primary research, analysis and strategy building for the understanding of the Consumer Buying and Consumption Behavior Project during Covid-19 pandemic phase at Kellogg’s. The prime focus of the project was to understand the impact of novel Corona virus on the overall business for Kellogg’s and what possible strategic and marketing decisions that could be taken to tackle and minimize the impact and thus incorporate effective solutions and practices in the business to be marketready for any such unprecedented times that may lie ahead. The objectives were achieved through rigorous analysis and research of our findings from different stages that this project was bifurcated into, covering both the external and internal environment. We also incorporated the retailer perception and expectations during this phase. Towards the end we were also be able to identify the possible challenges that the company could face in near future and provided recommendations which were inclined towards our overall insights that were obtained after completing the project.