Use of various marketing techniques and tools for empowering brand awareness for Aircraft Maintenance Engineering Course at Academy of Carver Aviation

Abstract

At Carver Aviation I had been assigned the project titled “Use of various marketing tools and techniques for empowering brand awareness for Aircraft Maintenance Engineering Course at Academy of Carver Aviation.” The project basically was about promoting and making the students aware about the Aircraft Maintenance Engineering course and above that about Academy of Carver Aviation as a brand. I had been assigned a task of calling to various students and to pitch them about the AME course that is offered by the Academy. Apart from this I did a lot of work in digital marketing .I made Instagram posts related to the topic of Aircraft Maintenance Engineering Course with a caption and relevant hashtags. I was also a part of the Question and Answer session which took place on Instagram. I also did competitor analysis which touched the area of market research. Apart from this I also did Pay per click Advertising, made email marketing campaigns, Google Ad Campaigns, wrote blogs and video scripts and all of this work involved digital media. All in all these 2 months have taught me a lot about marketing and the importance it has to all the companies around the world. The products or services that any company provides might be magnificent but without proper marketing it might not achieve the success it was set for. Therefore I have learned a lot of techniques and methods in which marketing can be done. The best part of it is that I learned that there is no way or method that guarantees 100 % success in marketing it is just a optimal mix of all the methods in order to ensure that no one in the target segment is left out.