International Expansion of the Company, Franchise Rating Model

Abstract

Chai Sutta Bar set foot in the hospitality (restaurant) industry by opening its first outlet in Indore in 2016 and was later registered in 2018 as a private limited company in Indore, Madhya Pradesh. The company also is known for its CSR activities, works on the franchise business model, it earns charging fees from the prospective owners for opening a franchise. The target audience for the company is youth and to change their perspective related to bars and attract them more towards Indian culture by serving them kulhad chai and calling their outlets as chai bars with the starting price of Rs.10. Presently, there are 66 outlets under the name of Chai Sutta Bar among which 25 are owned by the company itself. Presently, There are two research-based projects assigned to the interns in the finance domain, first one is related to the research to be conducted on opening an outlet outside India in New Zealand and to gain all the information regarding economic, social, political and legal conditions and to conclude whether it is feasible to start the business in New Zealand. Second, project is to develop a franchise rating excel model for the company in different sections, for instance, sales, customers loyalty, marketing, Audit, competition, etc. there are parameters fixed for each section and the scoring is done based on benchmarks set and then with the help of the weighted mean method, the overall rating of franchises is derived. The learnings received on the internship were analytical skills, excel skills, interpersonal and communication skills. The learnings will also help in my future growth of being a financial statements analyst.