Chai Sutta Bar Pvt. Ltd.

Abstract

Chai Sutta Bar set foot in the hospitality (restaurant) industry by opening its first outlet in Indore in 2016 and was registered in 2018 as a private limited company in Indore, Madhya Pradesh. The company also known for its CSR activities, works on franchise business model, it earns charging fees from the perspective owners for opening a franchise. The target audience for the company is youth and to change their perspective related to bars and attract them more towards Indian culture by serving them kulhad chai which helped in providing employment opportunity to village farmers and calling their outlets as chai bars with the starting price of Rs.10. Presently, there are 66 outlets under the name of Chai Sutta Bar among which 25 are owned by the company itself. There are two research based projects assigned to me in the finance domain, first one is related to the research to be conducted on opening an outlet outside India in Canada and to gain all the information regarding economic, social, political and legal conditions and to conclude whether it is feasible to start the business in Canada. Second, on-going project is on the competitor analysis for the company compering with four to five cafes. There are parameters fixed for competitor analysis were what type of food they are serving, price charged from customer, kind of technology being used by the company, strategies implemented in order to attract the crowd. Third project given to me was procedure for application of Trademark in Calgary, Canada. Where we need to provide all the details from application to filling to registration of Trademark. Fourth project assigned to me was FDD agreement which is Franchise disclosure document.