SPORTS 365

Abstract

The changing work in life balance nowadays and increase in unhealthy lifestyle has lead to many physical fitness problems around the world. Sports and Fitness industry provides solutions for such problems by offering sports goods to individuals and gain back the fitness. In India sports and fitness industry is still in very growing stage primary being dominated by small start up and few big online retailers who are into this completions indirectly. With the introduction of technology this sector of sporting goods have been shifted to E commerce mode where both start up and big MNCs face offs. In order to survive on continuously grow in this market it become very important to know the basic of its elements. Which in case of sporting goods industry are the basic distributor as well as the vendor of some particular brand. Having them are very need of the market and with their support an organization can’t survive on the other hand it also becomes equally important not to be over dependent on them also. Major E-commerce giants thanks to their financial funds can overcome this dependence by investing in warehouses and so. But if the start up want to overcome this hurdle they have an option to for data collection and management of these vendor. If a startup organization go for more and more number of vendor ob boarding them then in such case degree of dependency on any one particular supplier is get reduced. Also more vendor and distributors onboard with them helps in increasing the geographical reach of the business and it can avail the maximum benefit out of the market situation. But as a start up growth to a certain level they need to take a decision whether to continuity working on same model of large number of supplier onboared them or they should go for some warehouse investment.