Market Development Plan for an Indian Two Wheeler Company

Abstract

Indian Government is pushing hard to promote electric vehicles in the country and as a result many players have now entered the Indian electric vehicle market. This study analysis the two-wheeler electric vehicle industry by carrying out macro and micro level market analysis of the two-wheeler electric vehicle industry. Based on the analysis a market development plan is prepared for Tata Group. For macro level analysis PESTEL analysis has been done with the mention of few other factors like Demographic factors, global trend, covid-19 effect, electricity availability in India etc. and micro level analysis of Tata Group is done with factors like Customers, Suppliers, Competitors, Employees, Company, The public and Media. To better understand the consumer preference other than secondary sources a primary survey was also done with total 71 respondents whose insights were used while making the marketing strategy.