releaseMyAd Private Limited

Abstract

My internship was with releaseMyAd.com which is an advertising agency providing advertising solutions to the small and medium business. Their main clients are the young and budding start-ups as they have low budgets and RMA provides them a one stop solution as they can choose from newspapers, magazines, radio and cinema respectively. I interned as a marketing strategy intern for the project named Xpert, which is a new initiative of the organization. This is basically a social learning app which connects experts with the students and young working professionals. As it is a marketplace my task was to increase the supply which is adding experts to the app and demand which is more user base with the help of various social media marketing tools. The entire internship was very well scheduled and every week I was given a new task. The various task included in the internship were: 1. Curating content for the app through online research and ensuring quality content on the platform 2. Identified and connected with the experts through various social media platforms such as LinkedIn and Instagram 3. Executed on page and off page SEO to get better online visibility for the app 4. Strategizing to identify and acquire supply and the demand base 5. Design thinking and acquisition of users and suppliers and contributing to the development of product This was an enriching opportunity where I learnt many new skills and knowledge, not only this I was able to test the skills I learnt at my college and used them for the betterment of my internship experience. I was able to learn professional work ethics such as proper communication, networking, taking constructive criticism, adherence to deadlines and targets and maintaining work-life balance. I would like to end by saying the opportunity was a fruitful one and I enjoyed every bit of it. Though it was entirely a virtual internship but I was able to learn a lot. This certainly would add to my future aspirations to be part of the marketing field.