Business Development for Aircraft Maintenance Engineering Course Via Brand Awareness

Abstract

This report gives a detailed insight into the work done as a Marketing Intern at Academy of Carver Aviation Pvt. Ltd. (ACAPL) during the 8 weeks Summer Internship program (SIP) from 10th April 2020 to 15th June 2020. We start by introducing the company, getting to know what ACAPL is all about, understanding the background and the potential in the future of the company. All the courses offered have been categorically mentioned in the document giving us an idea into the working and functioning of ACAPL. Then we shift our focus to all the work done under my mentor at ACAPL, giving information regarding the Project I worked in. I was working in a two member team having the objective of Business Development for Aircraft Maintenance Engineering Course via Brand Awareness We used various advertising techniques using both traditional and Digital Media mostly social media to promote & propagate the Aviation Industry and ACAPL. Then we move to the part mentioning the research that we conducted in various other similar institutes as ACAPL to do the analysis of the current scenario of Aviation Industry and making suitable suggestions and recommendations to the ACAPL based on the results. We conclude this report by giving our findings based on the experience at ACAPL and giving appropriate suggestions.