LOCKDOWN GAMES (Research, brand mapping, pricing and marketing campaigns)

Abstract

Sports365 (Pulse Sports Pvt. Ltd.) is a sports and wellness organization which follows an omnichannel platform and is dedicatedly working for promoting fitness and wellness of the society. Sports365 deals with sports uniforms, equipment, kits, various brands and has tie ups with the manufacturers, retailers and suppliers as well as with the school and other organizations. As it follows and omni channel, it tends to be inclined towards the idea that its presence should be round the market, be it online through its website or be it through offline through on ground tie ups with various schools. During the COVID-19 phase, all such tie ups and presence were brought to a hold as there are no schools and organizations opening because of the pandemic as well as the manufacturers, retailers and suppliers were also at halt for a considerable amount of time. Observing the above mentioned situation, a project suiting the situation was provided. The sole of the project lies in learning how to analyze the problem in existence and hence provide a solution which falls in regards with the problem and also is something that falls within the company’s capabilities. The project- Lockdown Games focuses over the games that could be promoted during the period of lockdown so as to promote physical as well as mental wellness and at the same time keep the individuals within their houses. Also, there were responsibilities to create marketing campaigns for existing as well as for this project so as to enhance existing consumer’s experience as well as convert potential customers.