Digital Marketing and Launching Wishtree 2.0

Abstract

The 2-m0nths Summer Internship Pr0gram at Institute 0f Management, Nirma University is a vital part 0f the 2-year MBA C0urse. The SIP adds w0rth t0 0ur CV by giving us immense learning ab0ut the c0rp0rate w0rld. I g0t 0pp0rtunity t0 w0rk with a gl0bal IT services, c0nsulting, and digital transf0rmati0n 0rganizati0n, Wishtree Techn0l0gies LLP thr0ugh 0ur campus placement. The rep0rt c0mprises 0f my experiences and learning while w0rking with Wishtree Techn0l0gies LLP fr0m 04-05-2020 t0 10-07-2020. I w0rked as Digital Marketing Executive Trainee - Services f0r the pr0ject titled “Digital Marketing 0f Wishtree and launching Wishtree 2.0”. I was resp0nsible t0 assist c0mpany in their existing digital marketing activites and c0ming up with ideas t0 enhance the 0nline presence, al0ng with driving the devel0pment and launch 0f a new c0mpany website. Wishtree delivers techn0l0gy-enabled business s0luti0ns that help gl0bal c0mpanies t0 impr0ve 0perati0nal efficiency and reduce c0sts. It is a pr0cess-centric 0rganizati0n with excepti0nal capabilities in the implementati0n 0f s0luti0ns f0r a variety 0f verticals and d0mains. They have cust0mized the pr0cesses and engagement m0dels t0 suit the needs 0f its clients. The c0mbinati0n 0f services and engineering expertise makes them a unique techn0l0gy partner f0r its esteemed clients.