Please use this identifier to cite or link to this item: http://10.1.7.192:80/jspui/handle/123456789/10295
Title: BrandEssence Market Research and Consulting Private Limited
Authors: Gadhave, Shishir
Keywords: Summer Internship Project
Summer Project
Internship Project Report
MBA Project Report
Dissertation, IM
Dissertation, MBA
MBA – FT (2019-2021)
Summer Project Report 2019
Issue Date: 18-Jul-2020
Publisher: Institute of Management, NU
Series/Report no.: 191249;
Abstract: The report provides a detail summary of the project performed during the summer internship at Brand Essence Market Research and Consulting Private Limited. An extensive research work was carried out in Virtual and Augmented reality market. Augmented reality is a technology that uses existing user environments and superimposes digital or virtual content or information on it to provide an immersive digital experience in a real-time environment whereas Virtual reality is a computer-generated 3D environment that immerses the end user in the artificial world without seeing the real world. This is currently one of blooming markets in the world and it is expected that it is going witness a high growth with significant CAGR in the coming years. This study consists of analytical depiction of the global augmented and virtual reality market trends and future estimations which helps to identify opportunities in market place for the investors. The report covers extensive analysis as well as insights of emerging trends and competitive landscape providing some evolving opportunities for the players in the market. It also covers in depth historical and forecast analysis of the concerned market. The market is analyzed from 2015 to 2025 to highlight the financial competency of the VR AR industry in different regions around the world in diverse segments of the industry.
Description: Submitted to: Prof. Nirmal Soni
URI: http://10.1.7.192:80/jspui/handle/123456789/10295
Appears in Collections:MBA - Summer Internship Report

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