unschool.in

Abstract

Unschool is a one-year old start-up that operated in the EdTech industry in India. During its growth stage it is highly focused on marketing and business development in order to make a stable customer base. To perform the task, it has different level of internship profiles and different offers for courses. As an intern (UCC) I was empowered to hire and make a team of UCIs (one-month intern under Unschool) through whom I was supposed to perform the task of marketing, branding and business development. To do the task first the objectives were defined and methodologies were decided accordingly. For the execution of the project emphasis was on the use of Word of Mouth publicity and Social Media Marketing concept of IMC tools. From forming of an all India team of UCIs through interest invite form and telephonic interviews to mentoring them on regular basis required proper planning and execution of those in an efficient way. Along with the main project work, another side project (an online survey) was taken up to find the customer preferences in going for an online course. Various trends and observations (findings) are discussed in the field of company product offers and trend of pricing, periodical sales share, background of students from whom responses were collected, demand for courses sub-category wise (technical, managerial, humanities) and category wise conversion rate. These observations can be helpful to the organisation in strategizing and decision making. Some critical issues are discussed as well to put light on some aspects. Start-ups are always rich in terms of learning opportunities. Applying of marketing knowledge, developing interpersonal skills, team building and team leading ability, testing of managerial skills through team management, brainstorming and generation of new ideas, work planning and scheduling – these were some of the areas of learning in this internship.