Marketing & Sales Intern

Abstract

We started the project by being introduced into two new brands about to be launched by our parent company. During the first week we gathered information as to how we were supposed to prepare for such a launch. We identified the need of developing brand stories backed by thorough analysis of the market we were about to enter and the variety and degree of competition the products would face. In the first week we designed a brand story and a background sketch of our active sports wear brand GOL. The second week we were involved with analysis. We made a thorough study of our competitors. We analysed the various IMC tools they use, their various marketing strategies, what were their key strengths and whether or not their brand image and techniques were susceptible to errors. The third week we were again assigned the task of research and analysis. This time we scrutinized the various pricing strategies of our competitors, their various outreach strategies and supply chains. We derived price targets for our products and even did SWOT and PESTL analysis of the current market scenario. The fourth week was more about finishing touches for the brand GOL. We decided on colour schemes, possible designs and logos. We focused on brand positioning and brand value. The next set of four weeks were in a simillar structure and plan. This time we worked on the brand SCOULA which tends to premium school uniforms and accessories. The tasks were the same as GOL and so was the timeline. It was just a different market. Throughout the months, I have learned a great deal about both markets and the various procedures and techniques which are implemented into developing and launching new brands or products. Our company Sports 365 has given us an impeccable opportunity to understand and strengthen our grasp on topics in our preferred domain.