The Smart Cube's Asia-Pacific BD Strategy for Professional Services Clients as well as Identify Sectors and Companies by Country to Approach for New Business

Abstract

This project deals with doing the secondary research across various sectors in which The Smart Cube provides services to its clients and then with that research develop strategies for business development in the assigned region for the clients as well as suggesting the strategies to target new clients in the identified sector to approach for new business. The region that has to be considered for above activity is Asia-Pacific region and the countries like Singapore, China, Japan and Australia. The project is divided into four phases. In the first phase 1 study has to be done about the market dynamics in the listed countries and how the industries as well as the sectors have been impacted by COVID-19. This has to be done with a lot of secondary research across various sources from the databases, reports and listing the findings. The second phase involves research and analysis of a particular segment in which The Smart Cube (TSC) offers its services to its clients. The sector which is considered in this phase is Consulting and the main objective is to find the sub-segments that are expected to grow during economic downturns and thereby list the Potential clients which TSC can target and the expected winners across the listed subsegments. In the third phase and fourth phase similar type of research and analysis has to be done for Legal firms and Private Equity firms respectively and finally crafting Business Development strategies across these sectors to target potential clients.