Market Research, Analysis and Business Development using Integrated Marketing Strategies

Abstract

As an intern in the marketing department at Carver Aviation, I learned about the use of multiple marketing tools and developed my expertise one step up. My first assignment of social media marketing was given where I had to create different thematic posts with memorable captions and related hashtags. Like on "Motivation Monday " or "Do you know? We also had to promote our page in the starting week to get maximum reviews / likes, and my team was good in having the highest number of reviews / likes and we were awarded the "Best performing team of the week." Afterwards the next marketing segment was outbound marketing. In this I reached 700 students of class 12 to generate leads for one of the courses which was AME. After this my communication and negotiating skills improved a lot. Digital marketing was next in the marketing segment. Through this I worked on different segments like Pay-per click advertising by making Google Ads campaign with relevant keywords. I also focused on content marketing by writing numerous blogs, posts and business newsletters. I was also responsible for the email marketing and website promotion. Since this one of the important marketing fields that I addressed was market research, I did competitive analysis in this, and learned about the current business trends and needs. And lastly, use the data to make our promotional strategy. And in these 8 weeks of my internship I gained expertise in various marketing segments. I grew as an employee, as a marketeer. As the company follows an open-door policy, with my mentor 's support, I also got vast opportunities to ask many questions and learn freely.