Bython Media

Abstract

A summer internship is an extremely vital part of the MBA journey that any management trainee undertakes. It provides the management trainees a window into what the corporate world is like, how companies and departments function and how to succeed in the corporate world. However, owing to the rather unfateful circumstances brought about by the outbreak of the global pandemic due to spread of COVID-19, all of the summer internships were conducted remotely. The project was supposed to be completed with Bython Media in the capacity of a marketing intern working out of their Indian office situated in Pune, Maharashtra. Understanding the circumstances that the world is faced with, the company agreed to conduct the internship remotely. Even though the internship was completed remotely, the company spared no effort in providing a wholesome and fulfilling experience. Bython Media is a is a full-sеrvicе B2B digital marketing and publishing company, catering to over 30 million dеcision-makеrs and buyеrs in thе Information Tеchnology, Human Rеsourcеs, Markеting, Financе, and othеr major industriеs. Building up from the qualitative aspect of the research, the project moved to Core experiential learning with conceptualization of a digital marketing plan and a full-fledged PR and communications strategy, with specific focus on the tools that the company can incorporate in their marketing communications. With implementation of the planning, the project moved forward to execution of the integrated marketing tools. The report has been created to inculcate three major components – the industry and the company in its context, the projects undertaken and the contribution made to the organisation, and lastly the objective of the Summer Internship Programme, learnings that could be taken from the brief yet enriching experience at Bython Media. The company is stringent and demands discipline in dealing with the data as well as work profile of the company. In lieu of this, no company data, in terms of core analysis or the leads, is shared. Having said that, all the information and details that could be made public have been included.