OGenie (GenieTalk Pvt. Ltd.)

Abstract

A summer internship program is considered to be a very essential part of an MBA course which is of utmost importance for any management trainee. The internship helps in providing a candidate with insights of the corporate world in a very short span of time. The insights may include the functioning of companies and different departments, the corporate culture, the requirements in the corporate world and lot more. It would have been a more experiential journey in the MBA life if the situations were not hit by the global pandemic due to spread of COVID-19, due to which every individual was supposed to work remotely. This project was supposed to be completed with the GenieTalk Pvt Ltd as a marketing intern at the company’s head office situated in Indore, Madhya Pradesh for the span of 8 weeks. Considering the impacts of the pandemic and parallel risks associated with it, the company agreed upon continuing the internship from home. The company still applied all its efforts in making this project- a fruitful experience for the candidates. GenieTalk is a tech based startup working as an Online Travel Agency and providing customizable AI tech solutions to the corporates. It has been constantly working on making human work effortless and aims at making the user’s journey effortless by taking care of every minute part of travel. Starting with the qualitative aspects of the research, the project moved on to basic experiential learning of marketing concepts while working under the area of Influencer marketing. While gaining the firsthand experience of communicating and generating leads, the journey was integrated with the strategizing tasks for the industry which included verticals of digital marketing, company’s growth and PR. The project indirectly inculcated a part of asset management. With planning till execution, the project covered different marketing tools. The report included three major parts in it- the industry and the company in itself, the projects undertake and the contributions made to the organization, and lastly the objective of the Summer Internship Program, learning from the project at GenieTalk Pvt Ltd. The company has very specified norms in dealing with the sharing of data and the work profile of the company. In position of this, no data of the company in term of core research or leads has been shared. Although, all the non-confidential information that could be made public have been shared in the report.