Sales of Amul Ice-cream Through E-commerce Platforms like Swiggy/Zomato

Abstract

The project allotted to us was to increase Sales of Amul Ice-cream Through E-commerce Platforms like Swiggy/Zomato. Amul started selling on e-commerce platform in 2020, mainly due to the effect on sales because of Covid 19 pandemic. The project was started with analyzing the no. of amul outlets available in each region of Ahmedabad w.r.t latitude & longitude of it. After that the daily collection data of 5L ice-cream was done on daily basis related to the stock availability & sales happened on that particular day. Then the Sales of Amul Ice-cream Through E-commerce Platforms like Swiggy/Zomato was started by registering amul outlets on swiggy in which various step were followed like registering, updating the data, maintaining the stocks, timely delivery etc. With the weeks of efforts, lots of learning was initiated which include both individual learning as well as the key factor identification/learning for the company.