Sports365

Abstract

The summer internship project at SPORTS365 was a brand development project. It involved the management of two new verticals of the company namely GOL and SCOULA. GOL is an active wear brand whereas SCOULA is a uniform brand. The whole duration of internship was divided into two parts of a month each. The first month we were to work on GOL and the second month was for SCOULA. GOL is an active wear brand of the company. The brand will target the adult as well as the kids segment. The main problem of launching the brand is that the active wear market is very saturated. There are already big brands like Nike, Adidas, Reebok, Puma, Jockey, HRX, etc. Hence, it is very difficult for GOL to sustain in this market. The main work regarding GOL was to do the SWOT analysis of the brand and compare the market and also set average prices at which we would launch our products. GOL would be a success for the company if careful attention is paid towards the positioning of the brand. SCOULA which is a uniform venture for the company has a very small market to play in. This is due to the fact that many people still get their uniform stitched instead of buying it readymade from the market. The main aim was to convince the parents to switch to readymade uniforms so that we can increase our sales. For this various work was done regarding brand activity, analysis, marketing strategies, etc. The market for SCOULA seems very competitive and hence it would require a lot of efforts to turn it into a profitable venture. A lot of efforts need to be put in for SCOULA as compared to GOL else, SCOULA would fail to give profits for the company.