Developing Online Branding & PR Activities for Explorra Educational Programs

Abstract

An internship always provides an opportunity to apply all the theoretical skills and knowledge into the practical aspect. Therefore, doing internship in a company is a crucial part in the curriculum of Masters in Business administration (MBA). Being a student of Marketing domain, I got an opportunity to do summer internship at one of the prestigious companies that is Explorra School of Design and Technology for the profile of Branding and PR intern. As an intern, I have worked upon the project titled “Developing online Branding and PR activities for educational programs”. At this profile, I had performed a series of tasks step by step such as detailed study of target audience, preparing branding objectives and calendars, suggesting action plans for the strategies and making relevant material for further action plans. I have to execute the second plan as soon as the former task is completed. Moreover, I had worked on an international program named as RRC digital design program. The work also comprised of providing suggestions and further forwarding them to the company’s marketing team. This offered me a hands-on experience. This internship has provided me the utmost knowledge related to the public relations and branding practically. Additionally, it also gave me personal satisfaction, self-confidence and a sense of fulfilment. So, this report describes the number of duties performed by me to achieve the organizational objective.