A Study on Sales Strategy and Channel Partnership with school365 - A new wing of Sports365

Abstract

The 2-months Summer Internship Program at Institute of Management, Nirma University is a vital part of the 2-year MBA Course. The SIP adds worth to our CV by giving us immense learning about the corporate world. I got opportunity to work with one of India’s 1st sports and fitness company SPORTS365 through our campus placement. In this report I am going to share some of my experiences and learning while working with Sports365 from 01-05-2020 to 30-06-2020. I am working as role of Management Trainee - Sales for project titled “A Study on Sales Strategy and channel Partnership with school365”. I was responsible to help company for their new product line called as School365. Company is looking forward to start E-commerce for school related products likes - Uniform, Bags, toys and school accessories etc. They have tie-ups with 150-200 schools where they are supplying sports products and now company want to serve these schools with new product category. So my role is to analyze this new product category, its potential growth and help company to launch it successfully.