Digital Marketing and Business / Sales Communication

Abstract

The report is of the work done and learned on digital marketing and on sales communication. Being a part of Media and PR committee at IMNU, I had a prior experience of social marketing market on various platforms which helped me in my internship to catch things fast and easily whereas sales communication was a new learning experience overall. Approaching top consultant, letting them know about the company and the work of the company helped me developing soft skills and communication skills. This internship projects also helped me in understanding how wide digital marketing is and how it could be beneficial for a business to run and sustain. Through my project, I gained knowledge and experience about business growth and development through digital marketing especially social media marketing The report also highlights the tasks performed in the internship period and the findings and outcomes of each task. There are parts in the project with supporting details in annexure for reference. The learnings and conclusion part shows the output of the project and the knowledge gained from it. It also shows the insights that have gained by me about digital marketing and business communication as a whole.