Content Strategy & Digital Marketing

Abstract

Adaaya Farm is a social business that manufactures eco-friendly areca palm dinnerwares. This report covers all the work and research done during the internship which was for the duration of 2 months. The project was divided into 2 phases; Phase I and Phase II. Due to the outbreak of COVID-19 that has hit the whole world, this was a Work from Home internship. The report is divided into three parts, Part A, B and C. Part A of the report starts by describing the profile of the company in detail. It covers certain aspects about company like product range, customer profile, competitors, financial performance, growth story and the organizational culture. This part concludes by describing the future strategy and SWOC analysis of the business. Part B illustrates the project work done during the internship. The project was divided into two phases and this section mentions all the tasks and submissions done under each phase. At last, Part C of the report is about the learnings gathered from this corporate internship project.