Har Ghar Amul Ghar Initiative & Local Market research and Analysis of FMCG and Ice Cream Industries

Abstract

The report begins with providing a background of the company. After that, it can be divided into two main parts based on the projects. The first part of the report talks about the project titled “Har Ghar Amul Ghar Initiative”. This part begins with providing some background information about the company. It then moves on to describe the reason for which the project was designed. The main objective of the project was to increase the reach of Amul’s products in the city of Ahmedabad. The secondary objectives were to increase the sales of its products other than milk and to increase customer satisfaction. The report then moves on to the details about the project and the part ends with learnings from the project. The second part of the report is focussed on a separate project which deals with researching and analysing the market scenarios. It starts with providing some information about the disruption caused by the enforcement of lockdown, then moves on to provide some details about the city of Ujjain as a major part of the report is focussed on the local market. Next, the report describes the market scenario in Ujjain both during and post lockdown. After that, the report moves on to analyse the strategies adopt by the major FMCG companies of the country in order to overcome the difficulties faced during lockdown. This analysis is done both with keeping the country as a whole in mind and also focussing on Ujjain. Then the report moves on to the analysis of ice cream industry and the problems faced in the local market. Lastly, some concluding remarks about the trends in Amul, the interaction with the company’s executives and the individual learnings from the project have been provided.