Business Development and Market Research

Abstract

The report is about the study done about research on digital presence and consumer behaviour. It deals with learnings from the work done in the internship which includes the analysis of competitors digital presence and also researching about consumer behaviour. Report includes consumer analysis of new product launch, costing analysis of existing products, economic analysis of existing products. It also includes the task given on building the relations with suppliers and also focusing on improving moral and loyalty of employees. Report includes knowledge, techniques and skills that I gained during the internship and also the insights about the managerial role which I like to pursue in future.