Marketing of IT Products and Services

Abstract

Infovision Labs is a growing IT/ITES company specialising in digital transformation, enterprise app services, outsourced product developments, validation services, UI/UX design and marketing services. To expand the basket of offerings, IVL also provides staffing solutions to other companies. ByteRiderz is a sister concern company specialising in housing management software and ERP systems. My project titled ‘Marketing of IT Products and Services’ gave me a holistic view of the different marketing activities undertaken by an IT firm. I learnt various aspects of marketing in the company, from the growing impact of social media for B2B tech companies to targeting potential clients for the different services offered by IVL. Competitive Analysis which is an important part of MBA curriculum in the marketing area was practically applied. It gives us a broad view of what the competitors are doing and also gives us ideas on what aspects we can improve. This project also gave me an insight on how to pitch the products to potential clients. Especially for a tech company it becomes extremely important to understand and study in depth the product technicalities to actually convince the potential buyer of the products. This internship also gave me a hands-on experience to draft a corporate communications document which is referred by all the employees especially the new joinees or interns to get an in-depth knowledge of the company. The significance of employer and internal branding was understood as employees should be convicted towards their offerings to actually make an impact on the outside clients and customers. Social Media and its relevance for tech companies was studied and necessary suggestions for the type of creatives, content for the different social media platforms like LinkedIn, Instagram, YouTube, Twitter and Facebook were given.