Infinity Ads

Abstract

The Indian advertising industry has evolved from being a small-scaled business to a full-fledged industry. The advertising industry is projected to be the second fastest growing advertising market in Asia after China. It is estimated that by 2018, the share of ad spend in India’s Gross Domestic Product (GDP) will be around 0.45 per cent. The Indian government has given tremendous support to the advertising and marketing industry. Advertising expenditure is likely to increase in the financial sector, driven by Reserve Bank of India (RBI) policies which could result in a more favourable business environment This project aims to talk about experience marketing and its relevance in the modern marketing landscape and how companies and brands are increasingly looking forward to being customer centric rather than being product centric. This report also aims at looking into how technological advancement and digitization shapes up experience marketing practices as companies look to enhance customer experiences through more tech savvy ways. Also, taking the current situation into consideration, the report takes us through the processes which multinational brands are approaching in order to enhance customer experience in an age where physical presence and interaction has come up as a major ordeal. The banking sector, which is perceived as a very monotonous one by customers has also been discussed and how banks are increasingly enhancing customer experience and trying to make the entire banking process, an interesting one.