Strategizing Marketing Campaign

Abstract

At Explorra School of Design and Technology, I was given projects to strategies the marketing campaign for the various full-time programs provided by the company. The first step of the project is to work on the available data of clients and programs to identify the needs and benefits delivered by the program to clients (students). The next step involves secondary research for identifying the ongoing successful campaign by various players in the industry. After analyzing the campaign I was taught how the campaign calendar is made and was asked to analyze various campaign which was going on with objective to improvise it. The final project at explorra required us to prepare the six-month social media calendar keeping in mind the objective of branding of Explorra and generate a lead for various programs. Mr. Geet Sharma faculty at Explorra has coordinated with me for the project and help me to accomplish the project satisfactorily. I also gained insight into paid marketing on social media platforms during the project of preparing the campaign.