Digital Marketing

Abstract

I have completed my summer internship from GenieTalk Pvt. Ltd. This is among the best technology driven company in the country. I have been designated here as the digital marketing. The company deals with providing seamless travel experience to the users of their App OGenie. Lately I this continuously changing VUCA world they started leveraging tech solutions and voice-bot to the leading companies in the country to promote the low touch industries and support the advancements when the world is hit hard by this novel CORONA Virus. The internship tenure was very instrumental in expanding my learning horizon and understanding the marketing strategies prevailing in this area in our nation. I have developed new skills in terms of content creation and digital branding. I tried to make brand associations through different social media handles of the company. “OGenie” is a conversational AI driven app that understands the algorithms and users usage pattern thus becomes an effective bridge the travelers and air travel providing companies. The company’s work-culture was very flexible and understanding where everyone contributed to the multiple departments and never confines their work in a particular domain. All the employees here are given space and opportunity to bring creative ideas, good ones are implemented and acknowledged.