HomeLane.com Interiors Made Easy

Abstract

As a part of my summer project assignment, I worked with HomeLane, a Bengaluru based company which provides interior design solutions for home. I worked as a content writer and digital marketing intern for a period of three months. I handled their blog at WordPress by creating and editing content and publishing it to the site. I coordinated with the freelance writers and helped the team decide upon the topics for the coming month. I worked under the SEO team, wherein I maintained off-page, on-page and technical SEO by doing keyword research and competitive research. I resolved the crawling issues in the blogs and optimized 600+ blogs by interlinking, adding high volume keywords, including the relevant tags and updating the meta descriptions. I also wrote dynamic content for the product pages as well. These SEO measures helped in improving the overall website position and traffic. I was also given an opportunity to work with the social media team wherein I executed and tracked the performance of creatives across their social media platforms. Overall, the internship was a great learning opportunity for me. The period helped me learn new tools and augment my soft skills. The company provided me with great opportunities to learn the various dynamics of the digital marketing field by guiding me through them and giving me tasks to hone my skills.