Introduction of Home Appliance Brand Made by RiStar

Abstract

During the first week of internship I attended briefing sessions given by my mentor, wherein he provided details about the company, its products, core departments and how each department works. I even learned about the procedures we need to go through while making new customers and how to address consumer grievances. After every session I summarised the learnings in the form of notes. I was allotted the work of making/converting new distributors on behalf of the company and achieve the given sales targets. I went through brochure of product which were a part of my target. I had to summarise and then analyse my findings about each of the product so that I could confidently talk about the product. I collected details like the target customer segment, cost price and number of volumes issued each year for every product under my target. During the second week of my internship, I was responsible to start working on brand development like vision and mission statement, brand mapping, product mapping etc. I had to call different vendors on the field and had to approach the distributors in Maharashtra, Gujarat, Rajasthan covering around 20 cities. I had to take information about the selling of the product and then analyse the cause. Every day I was trying to keep a follow up with the interested distributors. Also, I worked with the operations department to increase the efficiency of the supply chain by using various aspects learned in the first year. I was also responsible for making a small audio advertisement for the company. It was a wonderful experience and I got an opportunity to learn a lot in this internship.