Analyzing Customer Attitude Towards Advocacy Advertising

Abstract

With the aim to study customer attitude towards advocacy advertising, we conducted two focus group with two genders with the objective of understanding how domestic work is perceived by the different gender and how they believe domestic work should be divided. The focus group conducted gave us a great insight on how the trends have been evolving from their parent’s time to them. It also helped us understand how different aspect such as gender, education, marital status and age is influencing the stereotype of dividing the domestic chores.