Scope of Influencer Marketing in B2B businesses

Abstract

This report is a summary of the summer internship project executed at Ignitarium Technological Solutions Bangalore in the span of 2 months. It was a problem-solving project with the aim of implementing the solution by the end of the internship period. Ignitarium is a chip design house with offices in India, USA and Japan and they have a huge clientele in various countries. The project assigned was to see the scope Influencer Marketing for Ignitarium who functions in the B2B environment and how it could be utilized. If not, what are the alternatives that could be used on the similar lines. The data collected for this process used exploratory research followed by primary and Secondary research methods. The data collected and its relevance to the topic and the systematic approach that was followed is all stated in the report. Along with working on this project I took on various tasks to help the marketing team with their daily activities. This included testing the website and creating templates and captions for Instagram. I had a very enriching experience and was given ample exposure to the fields of market research and digital marketing and got great insights about working in a corporate environment.