Optimization of Operations Model and Cost Structure

Abstract

My internship was with SPORTS365, which is a Direct-to-consumer ecommerce company dealing in sports goods. The company not only does retail sales through their online portal but also does institutional sales. The Project assigned to us was ‘Optimization of Current Operations Model and Cost Structure’ under this there were three sub projects namely A) Evaluating logistics models of other ecommerce start-ups. B) Finding the right logistics partner for outsourcing delivery across India. C) How the existing business model of Sports365 can be improved by incorporating business model similar to that of prior mentioned companies. For the first project I conduct my research on Rapido and presented the case. For the second project I have maintained a database of the logistics companies in India. In the third project we analysed and made the recommendations that the company should have central warehouse and hybrid logistics system. Certain challenges were faced during the internship due to the remote working. The internship has also helped me in developing my interpersonal and technical knowledge, through this I was successfully able to implement the theory to practical.