New Product Development for Higher Universities'

Abstract

This report is written to provide the reader the basic knowledge about “New Product Development for Higher Universities'' in Education Industry (under Consulting Division) i.e. what exactly it is, what is its purpose and the process which is followed to carry out the same. This topic was chosen so that a research work can be conducted on the Programmes, how the New age Universities can re- invent and to study what are the current and Future needs of the Industry and the Universities. The Major Project included the proper working on each of the Phase i.e. conceptualisation, Branding phase, marketing Phase and the last one i.e. the execution and the Implementation Phase. This Complete Cycle was followed during the tenure of the Internship and almost 1 week was given to each phase for creating a better outcome. Also, Initially I worked on all the Verticals for a 2 weeks minor project which gave me the idea to approach or how to headstart any Problem. The above report includes some snapshots of the work details along with the mention and methodology of the work.