Customer Acquisition for FyndHere

Abstract

The report presents a highly descriptive note on the details of the project assigned by the company, methods of execution and learning along with its structure and work culture that played a crucial role in learning and growth spanning a variety of initiatives and roles. As a part of the project, the tasks underwent were in the domain of B2B Sales, Search Engine Optimization under Digital marketing, Content writing and primary Data collection for Research purpose. This being the primary focus, as a result of the initiatives and competition I additionally had the opportunity to work on Specific Social Media Strategy Analysis as well as a Research to present a solution for a newly identified opportunity, for the organization. Working on this project has enabled me to acquire hands-on experience on different aspects of marketing and Business Development while expanding my understanding of the industry. The Summer Project was very task oriented which set targets that allowed tactically meeting the goals while iteratively grasping experience from mistakes and applying the learnings.